During the Christmas season. French stores are jam packed with what the French call “coffret cadeaux”, literally gift boxes. These items make great promotional products. To promote themselves, brands put together packs of their products, wrapped in a special gift packaging.
Promotional Gift for Kids – Free “Cars” Chronometer
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Here is an example I spotted in Carrefour in France. Disney, the famous children’s entertainment company, has designed a gift box to advertise its film “Cars“. This promotional product includes :
a “Cars” perfume for young boys
a promotional gift branded chronometer
promotional “Cars” packaging
This in pack gift promotion would make the ideal present for any little boy.
Take a look at the following promotional gift ideas for kids here :
Brand Promotion idea for young football supporters by ASSE
Promotional Gift Idea – Retro Iphone cases
Nestle & Kellogg’s In-Pack Promotion
In Pack Gift and On Pack Gifts by Milka
Birds Eye On-Pack Promo: Plush Polar Bear Toy
3D Puzzles as Promo Gifts for Kids by Nabil
Starburst Instant Win – Family Fun Packs
Luxury Promotional Packaging by Mouton Cadet at Bon Marche, Paris
Christmas is renowned period of the year for promotions, especially in western countries. It is important for the brands to attract more attention than usual when it comes to key products of the season. Take Champagne, wine or spirits for example. Sales shoot up greatly during the Xmas/NYE period. So it is of capital importance for competitors in this market to successfully advertise their products if they want to grab any of the extra margins! Of course they have a wide variety of advertising agents to choose from: gifts on purchase, special packaging, POS merchandise, promotional events etc.
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Promotional Packaging - Mouton Cadet fur coat
Mouton Cadet, a famous French winery, chose packaging to help increase sales this Christmas. Indeed, the luxury brand has packaged its Bordeaux Mouton Cadet blanc 2010 in a genuine fur bottle coat. You can buy these limited edition bottles at the French luxury grocery store, L’Epicerie du Bon Marche, for 20 euros.
Though this promotion was made specifically for Christmas, these fur bottle coats could easily make a great luxury gift for top clients at other moments in winter.
Check out the following similar articles :
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Duty Free Promotion – Gift Leather Bag by Chivas
Promotional Packaging – Fur Coat for Zubrowka Vodka
Luxury Promotional Packaging by Absolut Vodka
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