In a consumer culture of super short attention spans, media messages have to be lightening quick. Opportunities to tell your story are often reduced to a micro-second and as a marketer, your challenge is to make sure your message ‘sticks’. For most companies, deciding how to spend marketing/advertising dollars can be a daunting task especially with so many choices – print, tv, radio, billboard, direct mail, etc. Instead of throwing a dart in the dark, think about these points:
A mascot can be a powerful part of your marketing campaign. Dollar for dollar, a mascot character that comes to life at events scores high on each of the points above.
Having a meet-and-greet mascot character can significantly extend your message delivery window and fuel your promotional efforts by providing repeated and prolonged brand exposure thus strengthening recognition and loyalty. Mascots are great rallying icons for teams, organizations and communities – that’s something you can’t print!
If you need more information on how to effectively pitch the idea of a mascot at your next meeting, click here for the blog post.
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