Promotional badges are everywhere. If you don't believe us, next time you see one of our noble leaders strutting the world stage, avoid the urge to switch channels and instead carefully scrutinise their lapel. Most likely you'll see a promotional badge in place: either a flag, a service badge or another subtle reminder of a cause or upcoming event. That the leaders of the free world can find a place on their person for a promotional badge says a lot about the advantages inherent in using these classic custom made items in your awareness and brand marketing activity. Clubs, service organisations and the military have known this for years but these same badge advantages can also have a positive effect on your business.